Rebecca Field
Content Design. UX Writing.
Put my words to work.
Accessible, data-driven content design that gives your users the experiences they seek.
My portfolio
User Experiences
Data-driven, accessible content design and UX writing for clients including Capital One, ACS Valves and more.
Copywriting
Major brand campaigns, growth advertising, radio and television advertising, social media campaigns and more.
Other Stuff
My background in journalism is a thing of the past, but here are some of the skills gathered and friends made along the way.
Capital One Website Redesign
2023 / WWW
Introducing our design system for our website has allowed us to create fully accessible, SEO optimized designs in quick sequence – leading to an incredible lift in customer acquisitions on Capital One’s benchmark product. This also included the creation of global content keys for maximum efficiency, consistency and communication across dev and design teams.
Capital One Canada Mobile App
2023 / Mobile
Capital One Canada’s mobile app designs have gone through design sprints, thorough user research and collaboration with product designers to ensure the best possible iteration of all mobile products are in market today.
A well-rounded approach to content design
Accessibility standards
I know the ins-and-outs of WCAG 2.1.1 and communicate those content standards clearly to product designers and developers alike.
Information architecture
I have daily experience in Information Architecture, as well as years of experience wire-framing websites and applications.
Figma
I use Figma daily in order to work closely with product and UX designers in order to ensure both content and design are working holistically.
User research
I ensure all content decisions are backed by user research and strong data before launching at full scale.
Who I’ve worked with
These are just some of the top Canadian and global brands who have trusted me with their work.
What people are saying about me
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One aspect of Rebecca’s approach that I found particularly commendable was her test-and-learn mindset. She consistently advocated for experimenting with different messaging strategies, leveraging data-driven insights to optimize content performance. This test-and-learn approach resulted in measurable improvements, reinforcing her commitment to achieving tangible and impactful results.
Libby Dyment – Capital One
Rebecca Field 