Emails
East Side Mario’s sends out a lot of emails to their database, with a lot of offers each week. It’s important to keep otherwise repetitive information fresh, interesting, and useful for those getting the emails. This has resulted in reducing bounce rates and raising our click rates on these campaigns.
Weather Network ads
Dynamic ads based on what the weather of the day is are a part of the deal with the Weather Network. It was important to also make the offering clear enough to catch the eye of a potential audience member.
Social media
I have a lot of fun with the large following at East Side Mario’s. Keeping with the cheesy, family friendly attitude at East Side Mario’s is important. This example in particular was an April Fool’s Day campaign that involved a lot of research into what Italian Nonna’s are willing to do for their grandchildren.
Rebecca Field 