Emails
Harvey’s is a great brand to get creative in its email headlines, while keeping things enticing in their machine headlines and subject lines. I’ve used their strong brand voice, as well as clear, concise copy to get the point across.
Social media
With enthusiastic followers on social media, Harvey’s allows for a lot of great creative freedom in contests and posts on social media. They always get hundreds of comments, shares and likes, and their stories get plenty of views. This one below involved a “Secret menu” that engaged users and boosted knowledge of the customizable menu that Harvey’s offers. It was also promoted through an email to boost click rates.
Rebecca Field 